Damage frizz happens when the cuticle, the shingled outer layer of each hair, is broken, lifted, or worn down. Bleach, heat, color, and rough handling all do this. The strand can no longer reflect light or hold a curl pattern, so it frizzes, looks dull, and snaps. You can't reverse damage, but you can manage it well enough that the frizz quiets down dramatically.
The pattern is rebuild structure, reduce friction, stop adding new damage.
Scrunchie reads your hair from a daily photo and adapts the routine to attack damage frizz specifically. The fix you just diagnosed, executed every day.
The app reads your hair from a daily picture: definition, frizz halo, dryness, volume.
Personalized to your curl type, porosity, and what the photo just showed. Wash days and refresh days.
Log how each step went. The routine adapts every day so it actually keeps up with your hair.