Chemical damage happens when bleach, permanent color, or relaxers break the disulfide bonds inside your hair to either lift pigment or change the curl pattern. The cuticle stays raised and the strand loses structural integrity along its full length. You'll feel mushy when wet, brittle when dry, and ends that snap when stretched. Recovery is about bond rebuilding, strict moisture-protein balance, and zero new chemical service for at least 12 weeks.
The pattern is bond rebuilding first, balanced moisture-protein second, zero compromise on the recovery window.
Scrunchie reads your hair from a daily photo and adapts the routine to fix chemical damage specifically. The recovery you just diagnosed, executed every day with measurable progress.
The app reads your hair from a daily picture: definition, frizz halo, dryness, volume.
Personalized to your curl type, porosity, and what the photo just showed. Wash days and refresh days.
Log how each step went. The routine adapts every day so it actually keeps up with your hair.